O.J. to be Pwned?

Apparently, O.J. Simpson has done a pretty darn good job shielding his assets so they can’t be touched by any claimants, including the family of Ron Goldman. That might change.

Fred Goldman, Ron’s father, is moving to acquire the intellectual property rights to O.J.’s celebrity – he’d own his name, his face, his autograph. Says Karl Manders, the Chicago-based IP consultant who is advising Goldman:

It does strike at the heart of what's important to [O.J.]. Our opinion is: The only thing that's important to Mr. Simpson is Mr. Simpson. …every time he signs his autograph, that name is the property of the Goldmans. The moment it comes off the pen, it's no longer his."

Score one for the smarties.