Monday, August 7

The Cult of Personality

Sometimes there are those figures whose mere presence lifts everyone around them: last night at the L.A. Coliseum, soccer star Ronaldhino showed what it is to be a living legend. Playing in a friendly match for his club team, defending European champions FC Barcelona, against a determined Chivas Guadalajara squad, the Brazilian dazzled 92,000 in attendance, all of whom arguably came to see him sport his magic. Each time he touched the ball, the entire stadium erupted in shear mania, thousands of bulbs flashing in unison. He didn’t take over the game, but he did exhibit the creativity, nimble dribbling, and point-guard-like, no-look passing for which he is celebrated – and all with a smile. Even Kobe Bryant, in attendance, had to have been impressed. His star power was undeniable. Suddenly, $30 million a year didn’t seem so outlandish.

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