Who, Me? Never!

TIME Magazine explores the numerous potential disasters that loom large over Americans - natural and otherwise - and the reasons people either don't take them seriously, or do, but neglect to prepare anyway:

...91% of Americans live in places at a moderate-to-high risk of earthquakes, volcanoes, tornadoes, wildfires, hurricanes, flooding, high-wind damage or terrorism, according to an estimate calculated for TIME by the Hazards and Vulnerability Research Institute at the University of South Carolina. But Americans have a tendency to be die-hard optimists, literally. It is part of what makes the country great--and vincible. "There are four stages of denial," says Eric Holdeman, director of emergency management for Seattle's King County, which faces a significant earthquake threat. "One is, it won't happen. Two is, if it does happen, it won't happen to me. Three: if it does happen to me, it won't be that bad. And four: if it happens to me and it's bad, there's nothing I can do to stop it anyway."

Read Floods, Tornadoes, Hurricanes, Wildfires, Earthquakes ... Why We Don't Prepare.